So, that's the plan for this weekend; anyone who's anyone will be at the mall, showing off, catch a movie, hit a restaurant, be on a date, whatever! There's supposed to be some new shop that just opened up, some kind of hair salon, or day-spa or something? Apparently they just opened, right before Christmas, which was actually pretty smart. They sold a bunch of discounted Gift Passes, and now all the stressed-out moms and housewives can go and get a luxurious spa-treatment to recover from the holiday stress. All your classmates' moms are talking about the place, too; apparently it has some pretty hot masseurs, playing up the vanity and fantasy scenario angles.
That's pretty clever advertising and marketing; it seems like this Cougar's Den place knows what it wants and is going for it. You're pretty sure your mom got a gift certificate for a free hair trimming and scalp massage, and everybody else's moms are apparently raving about the place. It's nice that the ladies of Signal Lakes are getting some reward for all they do, but you and your friends don't want to be running into your moms at the mall! And on top of that, you can't help but feel something's funny when the moms are not only spending more time at the mall than their kids do, but they're sleeping more than teenagers do, too....
IWATC is a narrative-focused urban fantasy RPG where it doesn't matter how strong your werewolf is, or how fast his vampire is, or how beautiful her fae is…what matters is how these characters feel, what drives them to do things, not how inherently capable they are of accomplishing them. What keeps the viewers of Buffy or Teen Wolf or any other young-adult urban fantasy show coming back every episode? Is it the Monster of the Week? No, it's the angst and drama of the young adult characters' lives, how they face the paranormal shinola they're wrapped up in. Come play a character that could star on such a show, and see how their angst and emotions drive their story.
Player characters in IWATC each have a Trope, summing up who they are or what purpose they serve in the story. If you get a character sheet that says "Ditzy Cheerleader" or "Computer Nerd", you already know how to play that character. The rest is figuring out what it means when your Trope is a Werewolf, or a Ghost, or a Hunter, or whatever.
As stated before,